By Emirates Holding Group, in collaboration with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle vertical of Rose Merc Ltd., India, is proud to announce the launch of Eternal Runway—a high-profile fashion event debuting under the Emirates Luxury Show banner. The inaugural showcase will be held on 4th July 2025 at the Marriott Al Jaddaf, Dubai.
As the flagship platform of Emirates Holding Group’s Events Division, the Emirates Luxury Show has consistently delivered world-class experiences. With Eternal Runway, the brand introduces a powerful new property that positions Dubai at the forefront of international fashion and luxury.
Celebrating Cross-Cultural Design
Conceptualized by MOVe, Eternal Runway is a curated fusion of Indian creativity and global fashion sensibilities. The event will feature a blend of established international designers and emerging Indian talent, presented to a prestigious audience of fashion buyers, influencers, media, and industry leaders from across the GCC.
Leadership and Star Designers
The event brings together a strong team of creatives and visionaries:
Emirates Holding Group will lead as host and curator under the Emirates Luxury Show umbrella.
Renowned show director Shakir Shaikh, celebrated for his work at top fashion weeks, will direct the event’s runway showcase.
Ken Ferns, a well-known name in celebrity fashion, is confirmed to present a new collection inspired by Middle Eastern aesthetics. He will be joined by Shavan Kumar and Sam of Mirror of Magazine, who will showcase a modern denim collection making its Dubai debut.
Several celebrities are confirmed to walk as showstoppers, including Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Additional designer and celebrity partnerships are currently being finalized.
An International Fashion Circuit
Following its Dubai debut, Eternal Runway will expand its presence with a multi-country tour through the Middle East and Europe:
Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)
Supporting Fashion’s Next Generation
In line with its commitment to nurturing talent, Emirates Holding and MOVe will launch a Model Training & Grooming Academy in Dubai. The academy will provide aspiring models with high-level training, mentorship, and international exposure.
Leadership Comments
Hanif Shaikh, Founder & Chairman of Emirates Holding Group, said:
“Eternal Runway represents a new era of fashion storytelling—one that unites talent, culture, and commerce. We’re excited to debut this concept in Dubai, a city that continues to lead in luxury and innovation.”
Sudhir Padiyar, Founder of MOVe, added:
“This initiative has been years in the making. With the strong backing of Rose Merc Ltd. and Emirates Holding Group, we are opening new pathways for Indian designers to access global platforms. The enthusiasm surrounding our first edition is remarkable.”
Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd., stated:
“Through Eternal Runway, we are investing in timeless, borderless creativity. This is more than a fashion event—it’s a cultural movement across the GCC and beyond.”
About Emirates Holding Group
A UAE-based enterprise and part of the Rose Merc Ltd Group, Emirates Holding Group leads initiatives in fashion, real estate, and luxury lifestyle. Its Emirates Luxury Show is a hallmark of innovation and international collaboration.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
MOVe, the fashion subsidiary of Rose Merc Ltd., specializes in curating global fashion experiences, nurturing design talent, and launching scalable IPs in international markets.
Also Unveiling: Emirates Real Estate Awards 2025 – Honoring Visionaries from India to the UAE
Coinciding with Eternal Runway on the evening of 4th July 2025, the Emirates Real Estate Awards will be held at the same venue—Marriott Al Jaddaf. Hosted by Emirates Holding and Rose Merc Ltd., and supported by Global Shadow, Property Coverage, and Khaleej Times, the awards will recognize excellence and innovation in real estate across borders.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
To elevate the evening, a star-studded fashion segment will celebrate the fusion of architecture, elegance, and design.
Award Categories Include:
- Developer of the Year
- Best Residential or Commercial Project
- Sustainable Development Award
- Real Estate Visionary
- Women in Property Leadership
…and more
Nominate | Partner | Join the Celebration
Press Launch and Auditions Held – 25th May 2025 at The Agenda, Media City
The official press event and model auditions for Eternal Runway and the Emirates Real Estate Awards took place at The Agenda, Media City. Spearheaded by Sherif Thomas and the Fashion Factor team, with Elena Postachi’s coordination, the gathering attracted widespread interest from media professionals, fashion influencers, and rising talent.
H.H. Sheikha Aisha bint Saud Al Qasimi attended as guest of honor, commending the initiative for its vision and cultural significance. She will also serve as a chief guest at the dual events on 4th July 2025 at Marriott Al Jaddaf, Dubai.
