By New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has launched its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” with the objective of enhancing customer awareness about the importance of choosing genuine automotive parts and accessories.
Following its successful implementation in 2024 and 2025, the campaign has effectively connected with customers and various stakeholders. It played a significant role in creating awareness about the value and importance of using genuine parts. Continuing this momentum in 2026, the latest phase of the campaign is designed to be more interactive and extensive, with increased focus on digital engagement, service touchpoints, and the broader automotive ecosystem. The campaign aims to deepen customer understanding and strengthen the habit of selecting Hyundai Genuine Parts to support informed decisions during every service and repair visit.
Customer safety and trust continue to be among the company’s highest priorities. Well-informed customers are more likely to make better decisions and protect themselves from the risks associated with counterfeit vehicle parts.
Educated customers contribute to safer driving experiences and enhanced long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered according to the standards and specifications of Hyundai Motor Group and are manufactured to meet original equipment standards. These parts deliver Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness initiative, Mobis India seeks to inspire greater confidence among customers when choosing Hyundai Genuine Parts.
Commenting on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) stated that the initiative demonstrates Mobis India Limited’s continued dedication to customer safety, while trust remains a key pillar of the company’s vision. He further emphasized that the campaign is intended to educate Hyundai vehicle owners about the dangers of counterfeit parts and reinforce the long-term advantages of choosing Hyundai Genuine Parts.
He also mentioned that all genuine parts supplied by Mobis undergo stringent quality checks to ensure durability, safety, and precise compatibility with Hyundai vehicles. He encouraged customers to remain cautious and always verify the authenticity of parts to ensure dependable vehicle performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies, with the goal of leading the future of smart mobility. Based on three modular automotive systems—chassis, cockpit, and front-end modules—Mobis India strives to make driving safer and more convenient while offering service parts solutions that effectively meet customer requirements.
Mobis India supplies after-sales parts and accessories through an extensive network of Hyundai Authorized Dealers and authorized distributors across India.
The company’s strength in the after-sales parts segment is built on the close integration of its end-to-end supply chain solutions, vendor network, pan-India dealer and distributor network, and customer base. Leveraging its global expertise, Mobis India has enhanced its dealer and distributor network into an efficient and sustainable ecosystem aimed at delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.
